• Market Segmentation
• The Need for Market Segmentation
• Requirements of Market Segments
• Bases for Segmentation in Consumer Markets
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioralistic Segmentation
• Bases for Segmentation in Industrial Markets

Psychographic Segmentation

Psychographic segmentation groups customers according to their lifestyle. Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. Some psychographic variables include:

• Activities
• Interests
• Opinions
• Attitudes
• Values