• Market Segmentation
• The Need for Market Segmentation
• Requirements of Market Segments
• Bases for Segmentation in Consumer Markets
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioralistic Segmentation
• Bases for Segmentation in Industrial Markets

Demographic Segmentation

Some demographic segmentation variables include:

• Age
• Gender
• Family size
• Family lifecycle
• Generation: baby-boomers, Generation X, etc.
• Income
• Occupation
• Education
• Ethnicity
• Nationality
• Religion
• Social class

Many of these variables have standard categories for their values. For example, family lifecycle often is expressed as bachelor, married with no children (DINKS: Double Income, No Kids), full-nest, empty-nest, or solitary survivor. Some of these categories have several stages, for example, full-nest I, II, or III depending on the age of the children.